The Key to Soundness in an Investor’s Mind!
awn! Its morning again, on the 14th of the month, almost mid-month. Clearly, Yyou are miles away from your last pay check, and the next pay check is a mirage.
During these crucial times, the budget is strict and you find yourself doing all sorts of things you wouldn’t do on a normal ‘rich’ week. I mean, you are walking to and from your workplace, you throw your hand in the bag to fetch your phone only to find yourself soaking wet because you carried packed lunch (something you aren’t used to), and your noise level among your peers has reduced because you very well know that your pocket cannot support your usual flaunty chit chat. In fact, your walking style has changed and you are no longer walking using the “pay-day angle of inclination”. What you have not realized is that in these times, your mind is very objective, very sober, well able to make rational decisions. If you take your time to analyze yourself, you will realize that these financial dry spell moments bring out the creative, innovative, and strategic part of you. These are the times you track your expenses, do a proper budget, work out a saving pattern, and plot an investment strategy. Apparently, you are certain that you will fulfill all these obligations because you are walking in the cold light of day. Until you hear the money alarm, that long awaited MPESA text or perhaps the bank message informing you that your account has just been credited… Oh my goodness! That money text alone flags off all the “demons” from hell that consume your money “without your knowledge”!
Suddenly, there is this new deodorant you have always wanted. Your eyes awaken to the fact that you have stayed with that Tecno J8 for too long and its time to acquire the new Nokia 8, just for a change. No one had mentioned your shoes were flattening and leaning on one side but soon as the MPESA balance reads above your regular Ksh. 26/-, all of a sudden you feel like the world is staring at your poor sole and the urge to get the latest shoes is just “too strong” to push away. In fact, you realize that you have been eating too much ‘Githeri’ and you encourage yourself that a KFC meal will spare your stomach the agony of turning into a maize and bean plantation. Before you know it, your Ksh. 20,000, 40,000, or 10,000 hard-earned salary is gone with the wind, and yet again just like all the previous months, YOU CANNOT TELL WHERE IT WENT. Truly demons are in pursuit of your little coins, right?
Supposing you are ready to embrace the truth, (even if you are not we shall tell you anyways ), the problem is not demonic. The problem is that you simply lack the discipline to delay current gratification. Current gratification is the indulgence in all the things your body desires or the society demands, a state of mind where you engage in all your cravings without regard for any strategy. With such a kind of lifestyle, be sure you will never become an investor and consequently, you will never enjoy long term satisfaction where you and your family relax in Miami beaches while money works for you. Rather, you will spend all your life in drudgery and when your time and energy is depleted, because indeed it will get depleted, your resources as well will have vanished. You will have no Pot of Gold as proof for the tedious 8 to 5 schedule you have operated in for the long 30 years of your hefty employment.
There is hope though dear friend. The secret here is to delay current gratification, by growing your emotional intelligence, and learning to say ‘NO’! However, that alone is an immediate solution to shut the taps that squander your fruits and your fruitfulness. The ultimate solution is to invest your money, to create a conduit pipe that will ensure you leave an inheritance for your children’s children. At Gold Avenue Africa, we are all about investment, getting money to work for you, creating an opportunity for you to leverage on the time we have done in the industry, to create sustainable solutions for your financial constraints. The catch is, will you be able to delay current gratification so as to enjoy long term satisfaction? We leave that answer to you. Keep in mind, we are ready, whenever you are!
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Image Credits: Africa Talent Bank
